[Estimated read time: 11 minutes] How fresh is this article?
Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal.
The inception date is often when Google first becomes aware of the document, such as when Googlebot first indexes a document or discovers a link to it.
"For some queries, older documents may be more favorable than newer ones.
This way, Google may be less likely to ignore the change.
Giant, great big caveat: Keep in mind that while multiple Google patent filings describe these techniques — often in great detail — we have how Google uses them in its algorithm.
While we can't be 100% certain, evidence suggests that they use at least some, and possibly many, of these techniques to rank search results.
Prepare for new maps, weapons, vehicles and other content as you take on the amphibious expeditions of World War 1.
Learn more about Year Anniversary events and giveaways.